What Is Really Going On With Elle And Hearst?

Jessica Simpson Elle Cover

Photo from Daily Stab.

I have been hearing these rumors about Hearst buying Elle for quite a long time now, but they have actually been confirmed recently. Lagardere, who owns Elle’s publisher Hachette Filipacchi, has confirmed they are looking into different business opportunities. What that means is that they are looking for “anything from partnerships to joint ventures to an outright sale.”

Elle could be sold to Hearst publications because they are one of the companies looking into the magazine. I think this is very interesting. Whatever happens between Elle and Hearst, I hope that it is all good because I really like Elle magazine. I think it is a great magazine, and the graphics and pictures are really a source of inspiration for me.  Lagardere plans to keep editorial control of its foreign magazines like American Elle, but business wheelings and dealings like this make me very nervous.

Jai From The Fat and Skinny

3 comments

  1. I have to agree that the potential Hearst deal makes me nervous. One of the reasons Elle does so well in terms of content is because the publisher is separate from the Conde’ Nast and Hearst crowd. Both major companies have nosedived in content quality recently, while Elle remains a reasonably strong publication.

    1. Exactly. I feel like going to Hearst will change the magazine and make it something its not. Elle’s special youthfulness is what sets it apart from other magazines.

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