Finally Macy’s is taking a stab at fast fashion. It has worked for Target, H & M, and countless other brands in the past decade. I think it is about time, and I can’t wait. Just like Target, Macy’s will have a series of designer lines. When one designer is done, the new one will begin selling their wares. Kinder Aggugini, big in London but not here…yet, will be the first designer. I can’t wait to see what he will bring to Macy’s. This is all very exciting!
From The New York Times:
The collection for Macy’s, which will be sold at about 250 locations, will cost $50 to $300 and is targeted toward younger customers who shop in its Impulse departments. “This customer loves to shop,” said Jeff Gennette, the chief merchandising officer of Macy’s. “She wants to be in our store all the time, and we’d better be interesting.”