Guest Post: Blooming Beautiful- S/S 2012 Floral Trends

Floral Trends SS 12

From poppies at Erdem, red roses at Prada, and dandelions at Christopher Kane, the runways were in full bloom for spring and summer as floral prints came out to play en masse.

Springtime means only one thing on the sartorial calendar: florals, and lots of them. The s/s 12 runways were awash with decorative and whimsical patterns on lace and organza, ushering in the new season’s buzzwords: gorgeous girlieness. The look was defiantly pretty, with beaded and applique numbers at Moschino Cheap and Chic and Prada. Gorgeous floral stickers lay under organza sheaths at Christopher Kane whilst sunflowers sat on tulle at Rodarte.

Channel Erdem and Chloe by donning a crisp white shirt with smatterings of florals on the collar and sleeves, or pick a print in monochromatic hues as seen at Preen. Both are easy ways of picking up on the trend without being OTT.

Ultra feminine looks were seen at Philosophy di Alberta Ferretti where slinky silk maxi dresses were decorated with a splash of embroidered florals, and Valentino where delicate blush toned lace were decorated with cherry blossoms.

The look was decidedly prim and proper at Erdem and Adam where collars were high and skirts were low but the look was kept feminine with a cinched in waist. The new season spin on florals, with a buttoned up collar, was also referenced at Adam, Chloe and Matthew Williamson.

Dissidence came in the form of a riot of clashing colors and prints at Mary Katrantzou, where more was definitely more with punchy, technicolour florals evoking memories of warm sunny days in buttercup meadows and poppy fields. Soft florals in pink and purple brocade were the name of the game at Giambattista Valli

If all-out brights and blaring florals aren’t your thing, you’re in luck; the trend was reworked for the new season in sexy monochrome. Look to Valentino, Kinder Aggugini and Preen for inspiration. Anything goes, from micro minis to womanly midi lengths and whimsical maxis. Necklines on the whole were kept high, letting prints and silhouettes do all the talking.

This season is all about wearability and making this look your own. Mix and match prints on top and bottom for a totally on-trend look or really funk up an outfit with floral jeans and converse. If you’re not quite brave enough for top to toe print reference the look with accents in jewelry, shoes and scarves. Stick to small prints if you’re short or bigger, bolder prints if you’re tall to make the most of your frame and proportions.

Guest post by Jodi Lawler from

Jai From The Fat and Skinny

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