Tag Archives: clothing

Norma Ishak: Hand Crafted Luxury

This week I had the opportunity to meet up with a representative from Norma Ishak. This luxury brand based in Lebanon specializes in knitwear accessories that are stitched by hand to perfection from top quality luxury yarns and materials. Norma’s brand is new to the United States but her reputation precedes her. She is known for designing products for royal families and has been in the business of making luxury accessories for the past 30 years. She began designing as a young girl. At 15 Norma had already begun to experiment with pattern making and creating custom pieces. Her passion for knitting started out as a hobby of hers and later grew into a full blown label. The reason Norma decided to concentrate on scarves was because she felt a beautiful piece of neckwear could complete any look.

As a young girl Norma made pieces for friends and family and over time people within her community began to notice her flawless craftsmanship and taste. She crafts all of her pieces from vintage one-of-a-kind- yarns that she has in her personal collection. These yarns that are the life of her designs are acquired from all over the world and are carefully inspected to insure that they are of the utmost quality.

Not only does Norma hand knit and design each individual piece, but she also has good intentions. Women who work under Norma use knitting as a way to gain independence and a sense of self and each woman has her own special piece she works on. This allows them to get out of their normal household environments and express themselves.

A few photos from the meeting:

Jac wearing a few pieces.

Can you believe those beads are actually made of yarn?

One of my favorite pieces. I adore french lace.

More of the collection:

The New Yorker Collection

The Slater Collection

The 54 Collection

The Angora Collection

The One Of A Kind Collection

(All images copywright of Norma Ishak)

After meeting Norma’s daughter Valerie Mouawad, I decided to get a little bit more in depth and figure out more about her mother and her inspirations. Here are a few questions for you the readers:

What inspired your mother to exclusively focus on knitwear?

-Norma likes to focus on knitwear and accessories because she feels it completes a look. Each individual stitch is handcrafted with precision and yarn is a very versatile medium to work in. It can create all kinds of textures and stitches and allows a lot of creativity.

What inspirations did you have in mind while designing your collection?

-There isn’t one general collection. It’s almost like a bunch of mini collections all with their each individual appeal. Norma assigns a woman to a certain stitch and then that woman expands on the stitch and style and does it in several different color schemes. There is no one source of inspiration Norma designs according to what’s inspiring her that moment. This can be any number of things.

Was your mother inspired by any other well known designers as a child?

– She absolutely loves Chanel. That definitely has to be her favorite. Also YSL is another great brand she admires.

Where do you acquire your materials from and what does the process entail?

– A lot of the yarn and materials Norma has are from her personal vintage stock she’s collected over the years. Norma scours many different parts of the world to find the finest materials and just adds them to her personal collection.

How long has the brand been an active label?

– It’s been active for several years. We are more prominent in Lebanon but we are now branching out to the U.S. and have our online store up. We’re looking for a permanent location in New York City as well.

Many thanks to Valerie from Norma Ishak. It was great meeting up and seeing the collection and it defintely made me a fan. If you’d like to shop Norma Ishak simply go to www.normaishak.com.

-Angelena at Hipster Scum

Feelin’ Witchy

Lately I’ve been inspired by by the spiritual world after spending many a night at my boyfriend’s mom’s house. (Which we think could potentially be very haunted). The last night I was there I had a “strange occurence”. I came downstairs with Sue to get some food and everything is quiet.

Although everything is quiet there is a radio in the dining room that we were told never to turn off or change the station. Why? Because the woman who owned the house previously was incredibly Christian and always had a Christian station playing on the radio. She passed away from cancer. It was weird enough that we were told basically never to touch it unless we were going to turn it up. (And god knows that wasn’t on our to-do list).

Anyways, as I went back downstairs alone…. in the dark, literally 5 min after I had just come down with Sue the radio was up blasting that Christian station. No one turned it up because no one was down there. I got chills throughout my entire body like I’ve never felt before. It was one of the weirdest things I had ever felt. There’s a lot of strange little things that go on there like windows slamming shut that are really hard to close, sounds that appear to be someone walking, and dogs barking at nothing a lot during the night time.

Ever since I was a child I was also interested in the spiritual world or whatever you’d like to call it. A lot of people think’s its a bunch of crap, but I’m not so ignorant to the point where I won’t be a little open-minded and at least leave myself open to experience things like that.

Some people will say it’s your mind’s paranoia playing tricks on you, but we all believe different things. And I personally think it isn’t too far off to think a presence can remain somewhere when someone passes especially their home or in other words their domain.

What do you think? Are you a believer in the spiritual side of yourself? Have you ever had a strange occurrence happen to you that made you question if there really is another spiritual realm?


P.S.- Don’t forget Halloween is coming up around the corner. I already know what I’m going to be =]

-Angelena Hipster Scum

It’s Shark Week!

It’s Shark Week, and I was browsing around looking for a new desktop background for this laptop because it was recently gifted to me by him and I haven’t “personalized it yet”. But as I was doing so I came across a pair of Miu Miu knockoffs on a very small supplier’s store and decided to post them up in dedication to the beginning of shark week. Too bad they’re sold out or I’d totally nab a pair just for funsies. I’ll probably do a DIY on them later… who knows. So without further chit chat here are those beautiful babies. Photo sources are listed below photos.



I later decided to add a few more things to this post. Once again none of these images are mine. Check out these lovely shark inspired pieces as well as novelty items!



I especially love Noir’s shark ring. I definitely want to rock that aggressive piece of ice.

-Angelena Hipster Scum