Photo from Copyranter.
This week American Apparel has launched a new set of NSFW illustrated ads online and elsewhere. I started noticing the ads yesterday on other blogs and in the sidebars of other websites. The ads mark a stark change from the old ads that were very 1970s porn throwbacks that looked like something Terry Richardson would have shot.
A few months ago Dov Charney started presenting a new ad campaign featuring him and two of his hipster, sexy lady employees sitting on a bed talking about how the company was changing. Those ads were not illustrated, but shot with a camera. He also started to move his company from 70s discotheque wear to 70s preppy country club wear. Now these new illustrated ads might be another sign of the change that is supposedly coming to American Apparel.
If you look at the ads, they look the same as any other American Apparel ad campaign. The only difference is that they are drawn and not shot. Both ads show scantily clad ladies modeling American Apparel. One ad is even more shocking because it shows a woman’s unshaven bush, but then again it is American Apparel. We can’t be too surprised, shocked, or awed by this.