WWD’s “Rodarte a ‘GO’ With Target’ headline made us fall out of bed with shock.
Kate and Laura Mulleavy, the Pasadena based sisters who took home this year’s CFDA award for womenswear, have designed a 55-piece holiday collection for Target’s GO International (not Designer Collaborations like McQueen).
The clothes launch December 20th and range from $9.99 to $79.99 instead of Rodarte’s usual $3000 to $21000 and Target’s spokesman says the key to maintaining that Rodarte feel is layering.
Rodarte’s clothes are the most beautiful things I’ve ever seen in person – seriously, they belong in a museum alongside great works of art – but maybe 1% of America’s heard their name which we imagine makes it hard to turn a major profit which in turn makes the PR they’ll get from Target pretty brilliant.
We don’t expect the clothes to look anything like Rodarte’s past collections. We do, however, expect them to be well thought out and whimsical.
Maybe if we buy Rodarte for Target clothes we can justify Nicholas Kirkwood for Rodarte boots?