From poppies at Erdem, red roses at Prada, and dandelions at Christopher Kane, the runways were in full bloom for spring and summer as floral prints came out to play en masse.
Springtime means only one thing on the sartorial calendar: florals, and lots of them. The s/s 12 runways were awash with decorative and whimsical patterns on lace and organza, ushering in the new season’s buzzwords: gorgeous girlieness. The look was defiantly pretty, with beaded and applique numbers at Moschino Cheap and Chic and Prada. Gorgeous floral stickers lay under organza sheaths at Christopher Kane whilst sunflowers sat on tulle at Rodarte.
Finally Macy’s is taking a stab at fast fashion. It has worked for Target, H & M, and countless other brands in the past decade. I think it is about time, and I can’t wait. Just like Target, Macy’s will have a series of designer lines. When one designer is done, the new one will begin selling their wares. Kinder Aggugini, big in London but not here…yet, will be the first designer. I can’t wait to see what he will bring to Macy’s. This is all very exciting!
From The New York Times:
The collection for Macy’s, which will be sold at about 250 locations, will cost $50 to $300 and is targeted toward younger customers who shop in its Impulse departments. “This customer loves to shop,” said Jeff Gennette, the chief merchandising officer of Macy’s. “She wants to be in our store all the time, and we’d better be interesting.”