A few weeks ago I went to Walmart. While I was there, with the sincere intention of only buying one item, I saw this three pack of Black Radiance mascara for almost $5. It was steal, so I had to buy it. Duh! The first mascara I tried was the Body Building Mascara. It regularly retails for $2.99 by itself at your local Walmart, Rite-aid, or other beauty/drugstore that sells Black Radiance, and I fell in lurve with it!