TFAS Interviews: Designer Yoana Baraschi

Yoana Baraschi

 Yoana Baraschi

Hello everybody. While I am still working on my thesis, I want to bring you this interview with Romanian designer Yoana Baraschi. She is very talented, and I am now a big fan of her clothes. Baraschi is heavily influenced by her travels and love of vintage clothes. The pictures you see below are of her new Spring 2012 collection. I am really loving the bright colors, flirty lace and patterns, and feminine silhouettes.  I hope you enjoy the interview below.

Yoana Baraschi

1)     When did you become interested in fashion?

I grew up with it. You know the super-elegant woman with dressmakers and shoemakers we only read about and think never really existed? My mother was that woman. She would bring home these lush fabrics from her yearly trips to Paris, and she had tailors who regularly came to our home in Bucharest. As I got older and began to understand Romania’s difficult political situation, I realized that she used fashion as a way to express herself in a climate that suppressed creativity. That’s when my interest in fashion became a raison d’être and not simply an appreciation for beautiful things.


2)     Where did you study or were you self-taught? How did you hone your craft?

Though my mother’s fashion sense clearly had a large impact on me, I followed in my father’s footsteps and studied sculpture. When I moved to Paris, I began working as a fashion designer. My studies gave me an understanding of the human body and proportions that made for a natural transition. But as anyone who works in fashion knows, there was a lot of on-the-job training as well!


3)     What was your inspiration for this collection? Did it come from your love of travel or vintage finds?

I designed this collection to answer one question: what would Monica Vitti wear? She was this knock-out Italian screen siren in the ’70s. I pictured her on a holiday in Capri in these super-luxe embroidered pieces I dreamed up during my yearly trip to India, and this amazing jade green neoclassical print that’s an interpretation of a ’70s statue scarf print I found at a vintage market. I did a caftan in that print she’d wear on a yacht while sipping her Campari.


4)     What are your plans for the future? Where can people buy your items?

Right now I’m working on the fall collection and preparing for a new diffusion line this spring. For our New Yorkers, New York Look is a go-to shop, and Henri Bendel is the perfect place to pick up our cashmere scarves. For your South Carolina readers, Monkee’s of the West End in Greenville has a great selection of pieces from the collection.


Also check out Yoana Baraschi website. Outfit photos from the Yoana Baraschi Spring 2012 lookbook.

Yoana Baraschi

By thefatandskinnyonfashion

Jai has been helping bring fashion and beauty news to women around the world as the editor of The Fat and Skinny on Fashion for 5 years!